Design Statement: This project investigates how food information labels on packaged foods influence consumer understanding, interpretation, and health-oriented purchasing in the Indian context. It asks why labels often fail in practice even when information is present, and how packaging visuals frequently shape judgement more strongly than technical nutritional details. Through packaging case analysis, consumer surveys, and interviews, the study examines the gap between information availability and actual consumer use. The project is driven by a strong design-led perspective, aiming to understand how clearer visual hierarchy, more interpretive systems, and better communication design can reduce confusion, limit misleading impressions, and support healthier decision-making. It ultimately positions food labelling as both a communication and design challenge.