Mariia Prazdnikova

Fashion Branding and Promotion

MIA

Packaging Memories Beyond the Moment of Gifting

Design Statement: My design approach is driven by emotion, atmosphere, and human experience. I am interested in how design can move beyond functionality to shape feeling, memory, and engagement through storytelling, sensory interaction, and visual immersion. Across my work, I explore the relationship between physical and digital experiences, often combining tactile materials, branding, sensory atmosphere, and interactive elements to create more intimate forms of communication. I am drawn to projects that balance conceptual thinking with emotional connection, while still maintaining a refined and contemporary visual language. Through my practice, I aim to create experiences that feel personal, memorable, and emotionally resonant, rather than purely aesthetic or decorative.

Project Overview: Luxury today is shaped not only by craftsmanship, but by emotion, intimacy, and the ability to create meaningful experiences. MIA reimagines packaging as something that lives beyond the moment of gifting – a multisensory object designed to preserve memory through touch, scent, light, sound, and digital interaction. By combining tactile materials with NFC-linked personal content and an integrated display system, the project transforms traditional unboxing into an emotional ritual that can be revisited over time. Rather than functioning as disposable packaging, MIA proposes a more personal and immersive approach to luxury, where gifting becomes a lasting experience rooted in human connection, storytelling, and emotional permanence.