Communication Design
Design Statement: ELO was developed to question the growing habit of documenting everyday life without fully engaging with the moment itself. Rather than designing another space for endless image storage, I focused on creating an experience that encourages pause, attention, and emotional awareness. Through intentional limits, sensory tagging, and a private close‑circle structure, the project supports deeper and more meaningful forms of memory‑making. Across the visual identity, interface flow, and interactive features, I aimed for ELO to feel immersive yet restrained – inviting users to engage with moments more consciously. My goal was to design a platform that shifts behaviour away from simply collecting photos, and towards reconnecting with the emotional, sensory value of everyday experiences.
Project Overview: ELO is a daily-life photography app that challenges the habit of taking endless photos without truly remembering them. It responds to the growing disconnect between capturing and feeling by encouraging users to slow down, take only three photos a day, and attach sensory tags such as scent, voice notes, textures, notes, and music. These layers help each image hold more emotional and contextual meaning. Unlike social media, ELO limits interaction through a close friends’ gallery, removing likes, comments, and performative pressure. The app creates a private, reflective space where users can capture less, remember deeper, and revisit everyday moments as richer personal memories.